Gift Cards

An effective gift card program can bring a huge return on investment, even for a small business

Attract new customers and encourage repeat business with a gift card program that is easy and economical to deliver

Gift Cards Fanned | Sync Payments

With gift cards, you embrace and cultivate repeat business

Traditional marketing methods like radio and TV ads, billboards, and coupon circulars may get customers in the door, but gift cards and loyalty programs are a simple and cost effective enhancement to businesses that want to retain and reward repeat customers. Smart business owners understand the need to find a way to provide incentives to current customers to encourage them to keep coming back. Equally important is finding a reason for your new customers to return. Our loyalty solutions help you to identify and reward your best customers and gift cards are a huge part of that. This special treatment can guarantee they see the value your business provides and they purchase more goods and services.

Laptop Customer Retention | Sync Payments

Sync Payments can show you how a gift card program can improve your profitability

For businesses that are looking to gain more profit, with Sync Payments, you can take a simple gift card program and turn it into a multi-faceted, value-added marketing program. Now you can run customer loyalty programs, fine-tune your marketing to target select customers, and instantly trigger messages and offers to individuals based on their activity. With the low cost of a complete loyalty card program from Sync Payments, every transaction brings more money to your bottom line. Your business can integrate a loyalty card app with your current loyalty programs, allowing customers to manage and use their loyalty rewards without needing a card or having to sift through emails.

Businessman Growth Chart | Sync Payments

Embrace Repeat Business

Traditional marketing methods like radio and TV ads, billboards, and coupon circulars may get customers in the door, but gift cards and loyalty programs are a simple and cost effective enhancement to businesses that want to retain and reward repeat customers. Smart business owners understand the need to find a way to provide incentives to current customers to encourage them to keep coming back. Equally important is finding a reason for your new customers to return. Our loyalty solutions help you to identify and reward your best customers. This special treatment can guarantee they see the value your business provides and they purchase more goods and services.

Gift card customers tend to pay full price
With a gift card, customers are less likely to price shop or even compare prices for similar products at other retailers, hunt for bargains, or wait for seasonal sales. And the potential for a customer to spend more than the value of the card is very high.
Gift cards create a post-holiday shopping season
The holidays are a huge boost to sales and many stores depend on them to make sales goals. There is a downturn after the holidays however, and this can be mitigated by the use of gift cards. Customers with cards to use will likely use them after the holidays and gift card sales promote buying past the value of gift cards.
Gift cards are expected
Nowadays, it is rare for a retailer or restaurant to not offer gift cards and your customers probably expect your business to have one. Give them the option.

What else can gift cards do for you?

Customer Loyalty - To redeem the funds on a gift card, customers will have to revisit your store. When a customer gives your gift card to someone else, you have the added benefit of word-of-mouth advertising.

Attract new customers - While many people ask for gift cards from stores and restaurants they are familiar with, some people are opposite of the trend. You gift card is a great way for an existing customer to share their great experience with your company.

Slippage - It is estimated that 10-15% of gift cards purchased are never used. Also, retailers may put expiration dates on gift cards which means you are not required to honor them after a certain date.

Custom designs - Plastic loyalty cards and custom cards can easily identify your business’ branding and image.

Easier refunds – Instead of issuing cash refunds your business can easily handle exchanges, refunds, and returns by putting the value on gift cards. This ensures the customer will continue to spend in your store. Further, gift cards keep track of value meaning you do not need to refund a customer in cash if they do not use the entire balance.

Introduce another payment method - The best thing you can give your customers are options. A good consumer tactic to stick to a budget is to use gift cards for routine purchases and your gift works directly with that strategy.

Secure - Gift cards require activation to be used and the magnetic striping allows for secure activation and the payment to be processed only through your POS system.