With the shift to mobile programs, restaurants can now send notifications to customers about new menu items, specials, and upcoming events. Often times, consumers are making the decision of where to eat at the time they feel hungry.
3 Reasons Why a Loyalty Program is Essential to your Restaurant
Loyalty Programs Increase Sales
With the shift to mobile programs, restaurants can now send notifications to customers about new menu items, specials, and upcoming events. Often times, consumers are making the decision of where to eat at the time they feel hungry. You might ask how can you ensure your restaurant name is the one they see when they are trying to decide what to have for dinner? Have you noticed an increase in food advertisements later in the day? Loyalty programs can implement this exact strategy, by sending deals, coupons and promotional information at certain times you are able to influencing the choices of your customers who receive the messages. It may sound a little devious, but if you are looking for an increase in sales, hitting your most loyal customers with a perfectly-timed reminder is the best way to get them back inside your establishment. More often than not, these repeat customers will come in with a coupon and spend more than they would have without one.
Loyalty Programs Give Restaurants The Ability to Connect Directly with Customers
Staying in contact with customers is a great way to increase sales. Having a loyalty program that can connect you with your customers is crucial. One of the struggles we often see with marketing campaigns is a difficultly in creating a personalized message relating to every consumer. Personal relevance can determine whether the message received will turn into an action taken by the consumer. Loyalty programs, because they focus on specific geographic locations and on people who have already shown interest in a specific product, are much more focused when it comes to broadcasting your message.
A more personal connection will help turn one-time customers into repeat customers. Implementing a loyalty program you are creating a more engaging experience for your customers.
Loyalty Programs and ROI
Compared to other marketing strategies, a Point of Sale/mobile loyalty program is fairly low maintenance and low cost. Unlike television and online media campaigns, the message sent to consumers is much more personal and relevant, making customers much more likely to use them. While your audience may be smaller than your normal promotional blasts, with a loyalty program the investment is also smaller. Although the audience is smaller, they will be more ready and willing to receive the message. The people who opt-in to a restaurant’s loyalty program are those who want to hear specials, upcoming events, and receive those coupons. After all, they’re the ones who are going to use them and continue to support your restaurant.
The Sync team is here to help! If you are interested in learning more about Sync’s Loyalty Program options fill out our Loyalty form or give us a call at 314-782-3465.