Here is an interesting take on Square. Sync Payments has the BEST MOBILE PAYMENTS SOLUTIONS for your business. And now, they are free to St. Louis businesses and to merchants around the country. Now take payments on your iPhone, Android, Blackberry, and even on other phones with our Touch Tone Capture solution (NO app or NO terminal required)! Contact us today! Below is a nice post from Clearent’s Jeff Zimmerman. Learn more about mobile payment solutions at http://www.syncpayments.com/products-services/mobile-payments/
I’m guessing most of you have seen the extensive press coverage that positions Square and its mobile wallet, Card Case, as being the best merchant service to hit the industry in quite some time. So far there’s only one local restaurant here in St. Louis that supports Square and Card Case – the Pi Pizza Truck, but I just had to experience it for myself.
When Card Case was first announced, I checked out the list of local merchants and decided to pay them a visit to see how it works. When it came time to pay for my lunch, they handed me an iPad and asked me to swipe my card. I then entered my mobile number on the screen and was soon sent an invitation via text message to install Card Case on my iPhone. They told me I wouldn’t be able to use Card Case on my first visit, but would be able to do so the next time I visited Pi.
I recently had the opportunity to go back. In my research about Square and Card Case, I had found that you can “open a tab” at a merchant when you’re nearby. I pulled into a parking space and then opened the Square app on my phone by selecting the Pi icon I setup on my first visit. I then clicked “start tab.”
After placing my order for the delicious “Southside Classico” deep dish pizza with Italian sausage, I told the cashier I wanted to pay with my iPhone. He opened a screen, saw my picture next to my name, and clicked on my name and that was it. I looked down at my phone to see some sort of confirmation of my purchase, but nothing happened. However, I was able to find a record of the transaction under the History area while playing with my phone during lunch.
As I see it, here’s a breakdown of the pros and cons of Square and Card Case:
- I was able to pay for my pizza without pulling out my wallet!
- I didn’t have to hold my phone up to a barcode scanner, etc. or tap it against any kind of device.
- I wasn’t able to use Card Case until my second visit to Pi.
- I never received any sort of confirmation that the transaction processed, which made me wonder if I needed to check with the cashier.
- Yes, it was very cool to pay with my phone, but it took just about as long – if not longer – to do so versus paying the traditional way with a card.
Many of you are probably wondering if my experience gave me some insight into the future of merchant services for small business. Well, using Square with an iPad seems like a good solution for a pizza truck and other mobile businesses. However, I’m not sure how practical it will be for the rest of the merchant services industry. Perhaps that’s why Pi’s brick-and-mortar locations use a typical merchant account and POS software.
Now for mobile wallets, in order for these to really take off, there needs to be value for the consumer beyond the typical payment transaction. For example, if Pi was able to offer mobile coupons in my mobile wallet, I might feel differently. When I asked the cashier if many customers had been paying with Square and Card Case, he said “no.” But it’s no secret that mobile payments are in their infancy, so we’ll undoubtedly see some pretty significant advancements in the near future.
Have you had the chance to use Card Case or any other mobile wallet? I’d like to hear about your experience.